In qualitative research, what type of techniques are primarily used?

In qualitative research, the primary focus is on understanding human behavior, experiences, and the meanings individuals attach to them. In-depth face-to-face data collection is essential in this context as it allows researchers to capture nuanced insights, personal narratives, and emotional responses that might not be accessible through quantitative methods. Such techniques often involve interviews, focus groups, and participant observations that foster a deeper connection between the researcher and the subjects, enabling the collection of rich, detailed data.

This approach contrasts with options that employ statistical or experimental methodologies, which are more suited to quantitative research aimed at testing hypotheses or measuring variables. Qualitative research prioritizes the depth of understanding over breadth and is inherently more subjective, relying on the interpretations and perspectives of both the researcher and the participants involved.